In my travels, giving Wedding University seminars, I look at a lot of marketing materials, particularly websites. What I see in all forms are names for wedding industry businesses.

Many of them are run-of-the-mill. Some are vague or unclear. Others just jump out at you with style and clarity. Having a clear brand image and identity is a critical advantage.

Effective business names tend to come in two varieties:

1. A name (1-3 words) with a tagline that clarifies what the business does.
2. A name (1-3 words) that tells exactly what the business does, without need for clarification.

Great names are also easy to remember and spell. If the business name doubles as the website domain name, that’s a bonus.

I came across a great business name that breaks one guideline (for the number of words), but has everything else.

• It tells exactly what the business does.
• Its rhythm makes it memorable
• It’s easy to spell
• Add .com and you have the domain name

Up Dos for I Dos

Know of a great business name (your or someone elses’s). Email me the recommendation.