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Andy Ebon’s 2-DVD Social Media package, set to release at Wedding MBA Tuesday, 9/21 at Noon

While speaking over the last couple of years, Andy Ebon has racked up frequent flier miles, but had not found the time to issue his own presentations on DVD. Fortunately for him, the NAWP chapter in Naples, Florida. With the able recording and editing skills of Naples Original Video Production, wedding professionals can now purchase a 3-hour presentation by Andy Ebon, covering the most critical elements of social media.

The presentation, Building A Social Media Strategy, includes coverage of blogging, WordPress, Facebook, Flowtown, Youtube, Video Testimonials, Text Marketing, and brief discussion of Twitter and LinkedIn.

The presentations is broken into chapters for easy referencing of material. Recorded in front of a live audience, Andy does a good job of repeating the questions for the ‘home audience’ as he put it.

Andy has received an initial shipment. Orders can be placed at Andy’s booth #3134 E at the Wedding MBA for shipment at the end of the month. Shortly thereafter, the set will be available for sale from this site.

Joe Fabitz

Contributing Writer

The Wedding Marketing Blog

How To Annoy Your Followers On Twitter: Lesson One

Recently, my post, How To Be Annoying On Facebook, struck a resonant chord with many readers. This post is the sequel, as it relates to Twitter.

Lately, I’ve been spending more quality time on Twitter. That has involved several, specific elements.

Making sure that I had created proper lists (categories) for my followers.
Making certain that all followers were categorized in one or more lists.
Stop falling into the trap of following the basic timeline and spend more time reading from the lists I had set up. (Note: my lists are private, for my eyes only, so you can’t see them. However, they are pretty logical groups… i.e. Photo-Video, Entertainment, Wedding & Event Planners, etc.,)
Block followers that have no logical connection to my world. My world is defined as 95+% wedding industry, and the rest are friends of all shapes and sizes. If anyone looks at my list of followers, it is clear that my focus is in the wedding industry.
Stop following people who are inactive on Twitter or have no logical connection to my world. Same logic as previous item.
If someone ReTweets one of my Tweets, I make an effort to thank them with a private message. I’m sure I miss some, but I try to thank everyone.
Make Tweets and ReTweets to my followers that have reasonable relevancy to a wedding industry professional.

Here is my complaint; two complaints, actually. Just like as with Facebook, Twitter users tend not to distinguish between what should be a direct message (private) and what is appropriate to Tweet to all of their followers. If I choose to thank someone, I send a direct message to that one individual; I don’t Tweet a Thank You to almost 5000 followers, unless there is a very specific, clear reason. Why would anyone but the individual I’m acknowledging care about a disconnected-thought?

And, the logical companion to this is: When you choose to send a Tweet to your followers, nobody gives a hoot about your ham sandwich, soccer practice, or other innocuous nonsense. THAT is howling at the moon.

And… if a person is howling at the moon, the majority of the time, their followers (like me) will unfollow them. Or, in my terminology, they will be banished from the kingdom.

I know that people don’t intend to be annoying, but it’s truly mind-boggling how many are.

If you’re on Twitter, don’t be that gal or that guy!

End of rant…

Andy Ebon
The Wedding Marketing Authority