twitter

When it comes to social media, one of the biggest mistakes is the imbalance in communication. We tend to post far more than we read. Reading, or in my metaphor, “listening”, is far more effective in focusing your attention to peers that count.

As your friends list continues to grow on Facebook (or followers on Twitter), you should take advantage of the tool, called Lists. You can create up to 100 lists on Facebook, 20 on Twitter, to create sub-groups from your friends. This is, essentially, a simple database function that allow you to assign any friend to one or more groups.

For example:

Venues in your market
Businesses in your industry (regionally, nationally)
Members of different local associations (in separate groups)

Once you have set up various groups, you can click on a particular group and just see the news feed on that group. This function enables you to focus on any sub-group, individually, filtering out all else. You can read what people are talking about and respond as appropriate.

Manage your friends, listen with two ears, and speak with one.

Andy Ebon
The Wedding Marketing Authority

Tweet this conference: #wmba THE hashtag for Wedding MBA

Let’s see…. there will be about 1500 attendees at Wedding MBA (starts 9/21 at 8am). And there is a wide world of people who should be there, but for some reason, are not.

There will be general sessions, breakouts, and a trade show. There will be meals and meandering in the halls. People will bump into each other, chat on couches, park their backside on floors, and make plans for nights out and early breakfasts.

That’s big time networking and sharing.

There will be innumerable iPads and iPhones. Maybe a few Blackberries, too. Laptops and WiFi, and darn near anything electronic.

And there will be blogging and tweeting. Attendees will tweet about how great a speaker is. Who is a ‘can’t miss’ because they’ve seen them before. People will take digital pictures and share them on Facebook or TwitPic before you can say BOO! Others will have FlipCam in hand, and will post video clips.

To encourage this sort of cutting edge behavior, Wedding MBA needs a hashtag for Twitter, so people can dial in to the flow of information about the conference.

Wanna play? Just include the hashtag #wmba on your tweets and you’re in the flow. By the way, the tweeting starts now, leading up to, and through the entire conference.

Andy Ebon
The Wedding Marketing Authority