Ricky Gulati of Memory Lane Video, makes a decided effort to network heavily. He is active in the Las Vegas Wedding Network and the Las Vegas Chapter of NACE.

Recently, he’s added a new tactic to his strategic arsenal. Coffee With Ricky, a video podcast. He hasn’t set in stone a schedule for the podcast series, but it’s a good bet it will eventually be a monthly offering, if it’s to be effective.

His audience is both brides and the local wedding professional. His intent is to provide good information and position himself as a wedding industry expert; particularly in the Las Vegas market.

The guest in this episode is Debbie Hansen, Producer of Bridal Spectacular, a Las Vegas – based wedding trade show for almost two decades. While it will take Ricky a few episodes to reach his comfort zone as host, he is well prepared with all the right questions the viewer would want asked. The result is an effective promotional tool for both interviewer and interviewee.

The questions you should be asking are:

• Could I produce an audio or video podcast myself?
• Could I collaborate to produce an audio or video podcast?
• If not as a producer, am I prepared to be a guest on someone else’s show? (Locally, regionally, or nationally)

Credibility and authority in the wedding industry  is important. This is a great example of it.

Andy Ebon
The Wedding Marketing Authority