Networking situations have interesting dynamics. What makes people gravitate toward others? Why do certain individuals stand out and others become invisible?

Last night, Singer/SongWriter/Performance Artist, Lady Gaga, appeared at the Pearl Showroom, in the Palms, Las Vegas. There was a positive review in the paper, this morning. No review of Lady Gaga would be written without a thorough discussion of her wardrobe (costuming). Her ever-changing glam fashion facade recalls breakthrough presences of performers such as Madonna and David Bowie.

Eyes can be on you, without having to be ostentatious. Here are two examples.

DJ Marcello Pedalino is the first. I first met Marcello six years ago at DJ Conference. What stood out about him was that he was impeccably dressed. Suit and tie; neat as pin.

In a gather of mobile DJ’s, who all to often sported T-shirts and jeans, accessorized by expanding waistlines, Marcello always stands out. If you didn’t know him, you would think, “I wonder who HE is. he must be somebody important.”

Over the long term, this has created what I’ve termed The Marcello Effect. Year by year, I see more and more mobile DJ’s decked out in suit and tie, even when it might not be absolutely necessary. Hopefully, they are continuing that fashion statement in their local networking opportunities, not just at national DJ conference, because it looks good.

Darcy Anderson, Fashion Director, JC Penney’s: Darcy was a client of mine about 30 years ago when my company, Music Man, was providing music for many fashion shows in the San Francisco Bay Area.

Darcy was a stylish dresser, but what stood out was her singular fashion accessory, a bumble bee pin. Actually what stood was not the pin, itself, but where she wore it. Darcy always wore it on her right shoulder, on the back of her jacket.

Invariably, people would see the pin from a distance, and come up to her to let her know she had ‘something on her shoulder.’ only to see that this was not a mistake, but a fashion accessory.

This simple staple of Darcy’s wardrobe made her distinctly memorable. Here I am, blogging about it thirty years later.

What are you doing to make yourself distinct and memorable? In this case, not your company, YOU. When you walk into a room of 125 people, many of whom you haven’t met, is there anything you’re doing by your presence or actions that makes you memorable?

Andy Ebon
The Wedding Marketing Authority