Veils, Tails, & Cocktails

Marketing is EVERYTHING the customer sees and hears

ramada logo Marketing is EVERYTHING the customer sees and hearsI’m midway through a 10-day, 9-night trip, with stops in 4 cities and 3 states. At this midpoint, I’m spending a couple of days in an airport hotel, getting some rest, recharging my batteries and doing some work.

There aren’t many intrusions, so while it’s not terribly scenic or romantic, it’s an ideal situation to dig in for the last leg of the speaking tour.

I’ve had a pretty good experience at this hotel, but this morning, while trying to enjoy the complimentary hot breakfast, I thought my head was going to explode. Some guests, depending on their hotel book, receive coupons for the free breakfast, hosted in Houlihan’s Restaurant, in the hotel.

The problem was simple. The restaurant was understaffed. Only one server, Pam, to attend to any and all patrons. There appeared to be low level staffing in the kitchen, who were one or two steps behind. At one time or another, they ran out of hot food, milk, coffee, bread and rolls, silverware… the works.

Poor Pam was overwhelmed as hotel guests kept arriving in bunches. I’d observed the situation for long enough, picked myself up and went to the front desk. I explained the situation, rather emphatically, that Pam needed assistance, and it was needed NOW! The front desk attendant still didn’t quite read my urgency. I suggested that they were lucky Pam hadn’t walked off the job, and she still might. Now, I had her attention.

boss yelling Marketing is EVERYTHING the customer sees and hearsAbout 10 minutes later, the cavalry arrived, in the form of one, recently hired chef (I found his identity out later). Behind the kitchen area, he berated Pam about something related to the coffee. I was about to have a New York moment.

I caught his eye, and with one finger (my index figure), I waived him over to my table. Mr. Clueless asked if he could clear my cereal bowl. No, I suggested he shut up and listen. Now, he was fully engaged.

Essentially, I told him that berating Pam, under these circumstances, was completely inappropriate. He apologized that I had overheard it. I explained, sharply, that what I heard was not the point.

The point was that he had been called in to assist, not supervise. The room was understaffed, and Pam was doing the best she could, in an impossible situation. He needed to bus tables, stock the buffet or wash dishes. Whatever Pam wanted him to do, was what he should be doing. He should be thanking her up and down for having to deal with this untenable situation, and knock off the superiority act.

He thanked me for the attitude adjustment, and I departed.

At dinner, I found the actual restaurant manager, and made sure she had the first hand story, for the record. Maybe I felt the need to insert myself is because I live in Las Vegas and see working stiffs, every day, being overwhelmed by understaffing. Big corporate management stupidity is evident in too many places.

Most people don’t take the time to analyze why they received bad service. I do.

Avoidable problems should be…well…. avoided. Hopefully, I had some small lasting impact on the restaurant scene, at the Ramada Milwaukee Airport.

Berating an employee, in private, or worse, in public, is not management. It’s stupidity. When a customer observes it, it’s marketing…. of the worst kind.

Care to share your observations?

Andy Ebon
The Wedding Marketing Authority

WedLock Online Learning Community Named an Education Partner on WeddingWire

CowieCover lores 198x250 WedLock Online Learning Community Named an Education Partner on WeddingWireWhat’s smart and unique and helpful all over? The new educational alliance between the WedLock Online Learning Community and WeddingWire.com.

Recognizing the importance of providing marketing education, as well as astonishing exposure for a robust community of 200,000 wedding professionals, WeddingWire has invited the WedLock Online Learning Community to be an education partner.

This partnership will take two forms. The first is the new “WedLock Sampler”, which will appear in the WeddingWire Education Center featuring sample articles from WedLock Magazine. In turn, WeddingWire will regularly appear in WedLock Magazine, penning “The Tech Report”, a column designed to keep WedLock readers on the cutting edge of wedding technology.

“Engaged couples are becoming more and more tech-savvy with each passing day,” explains Jayne Hallock, Editor and Founder of WedLock. “Today’s wedding pros need to keep on top of that tech – and their marketing – if they’re going to survive. WedLock’s vision is to empower the fantastically creative, but sometimes technologically-hesitant wedding professional. We want to help them meet the modern couples where they are already looking for wedding help. Increasingly, this means they are online, they are using mobile apps, and they are employing social media. So WeddingWire, with all their wedding industry savvy and tremendous bridal reach, was the ideal ‘voice’ to educate our members about wedding tech.”

weddingwire logo 380x90 250x60 WedLock Online Learning Community Named an Education Partner on WeddingWire“We are excited to showcase WedLock’s premium educational content in the WeddingWire Education Center,” says Sonny Ganguly, Chief Marketing Officer, WeddingWire. “This opportunity provides WeddingWire wedding pros, the largest wedding professional community, with comprehensive, innovative and insightful instruction from industry leaders.”

Andy Ebon, The Wedding Marketing Authority is the exclusive, featured columnist for WedLock Magazine. Wedding Marketing Blog receiving a 15% discount for WedLock Magazine subscriptions when using the promo code: EBON.

Joe Fabitz
Contributing Writer
The Wedding Marketing Authority