Last night, after a long day of work, I settled in for a little Sunday night TV. My usual appetite for Extreme Home Makeover wasn’t there, so I started channel surfing.
I stopped short when I reached CNBC, as a program was just starting: Crackberry’d: The Truth About Information Overload
Information Overload is a topic I’ve spoken about, in reference to brides (Bridal Attention Deficit Disorder), and is a challenge confronting wedding industry and general business professionals. My 2011 mantra of Focus & Hustle has be dialed in to soak up everything related to limiting distractions, thereby allowing greater concentration.
As explained by a neurologist, the notion that we are multi-tasking is just not accurate. What we are doing is rapid task switching. Young adults seem to pride themselves in multi-tasking, and think they are pretty good at it. This collides directly in the face of brain research that conclusively demonstrates that the human brain can focus, clearly, one task at a time.
Distractions to the bride’s awareness occur everywhere, in everyday life. From her computer to cell phone to the cacophony of a bridal show, overwhelm is in full effect, clouding your wedding marketing messages.
In this segment, from the documentary, the crew sets up shop at a college campus plaza. Students are walking in all directions, many of them with cell phones to their ear or texting. A loudly-dressed clown on a unicycle is introduced to the scene, weaving in and out of the students. Watch the video to see what goes on, and how much they notice.
Andy Ebon
The Wedding Marketing Authority
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