Las Vegas Wedding Network» blog

Is it time for spring cleaning of your wedding marketing?

Andy Ebon — Thu, 07 Apr 2011 00:23:21 +0000

If you’ve hit the wall, prospecting for sales, maybe a little wedding marketing maintenance would hit the spot.

Here are a few tasks that will create some clarity, free space, and prompt you to take some actions, spontaneously.

Check your domain name(s) registration. Make sure everything is accurate and consolidated under one account. If you’re not using GoDaddy.com, I suggest you consolidate, there.
Check your Link Popularity, and make certain you are getting appropriate reciprocal links. If you are receiving some link-backs you did not know about, then it’s time for YOU to reciprocate (make sure to let that person/site know you’ve linked-back).
If you have a blog, make a list of a dozen possible topics for future posts.
If you haven’t done it yet, this year, tweak your contact database.
Go to your LinkedIn account, and reach out to 25 fresh people for connections.

Andy Ebon
The Wedding Marketing Authority

Video Clip: Andy Ebon on Blog Plugins

Andy Ebon — Sun, 04 Oct 2009 23:27:24 +0000

In this 1-minute video clip, Andy Ebon presents an important tip about increasing the depth of reading within your blog.

Content you’ve posted yesterday or two years ago is often still relevant and current for the reader. Hear Andy explain how adding the right plugin to a WordPress blog can connect your reader with archived content. He makes specific reference to the plugin,LinkWithin, which can be seen at the bottom of every post on this blog. It suggests three other older posts that might be of interest to you.

On Monday, October 19th, Andy will be presenting two seminars, one on Blogging, and one on Facebook, at the Television Studio of Get Married Media, in Atlanta, Georgia.

Andy Ebon
The Wedding Marketing Blog

To Blog, Or Not To Blog?

Andy Ebon — Tue, 28 Apr 2009 01:28:06 +0000

… is probably the wrong question.I must admit I been infused with a heavy dose of Seth Godin logic. It comes with reading his books and blog, and understanding his perspective. His angle is consistent. Ask different question. Suggest to his readers that they ask different questions.

So when one of my business friends posted the title, “To Blog, Or Not To Blog” on a private message board, I could help but suggest, “Perhaps that’s the wrong question?”

Just because blogging is almost free, in terms of hard dollars, doesn’t mean it’s easy. If you are not a natural writer, you may spend more time per post or have challenges with subject matter. At a lecture last week, I invoked the quotation: “Anything worth doing well, is worth doing badly at first.” (Ben Franklin, I think).

FACT: A well-crafted, well-maintained WordPress blog, that lives on your website server is perhaps the greatest search engine optimization tool, around, today.

The benefits of engaging customers, prospects, industry peers and media are tangible and incalculable. Actually, not entirely incalculable.

Another FACT: The longer you wait to blog, the more run-up time you give to your competitors.

One of the most important facts of life is: Don’t kid yourself. As my friend likes to say: “It’s a no-brainer.”

The answer to the question: “To blog, or not to blog?” (as part of my wedding marketing plan) is, indeed, a no-brainer. There are other good question to ask, but from where I sit, this isn’t one of them.

Andy Ebon
The Wedding Marketing Authority