Veils, Tails, & Cocktails

LVWN September 7th Meeting: “How To Avoid Weddings Of Mass Destruction”

Our own Andy Ebon has been on a traveling tear… In the last 30 days he has made presentations in Silicon Valley, Trinidad & Tobago, Reno, Irvine, and Raleigh.

His next stop is The Platinum Hotel for the Las Vegas Wedding Network. Andy will give a preview presentation from his forthcoming book: How To Avoid Weddings Of Mass Destruction.

bride groom duel 300w LVWN September 7th Meeting: How To Avoid Weddings Of Mass Destruction

In September, 2009, Andy gave this presentation to more than 1000 attendees at Wedding MBA and rocked the conference. And he will reprise it at LVWN with an updated rendition.

Andy Ebon 150 188 LVWN September 7th Meeting: How To Avoid Weddings Of Mass Destruction

Andy Ebon

The presentation peels back the layers of the wedding industry: Brides, budgets (or lack thereof), selling, and the various interactions (functions and dysfunctions) of the wedding day participants (bride, groom, family, and wedding vendors).

Andy will discuss issues that most people just whisper about. His perspective comes from personal participation in close to 1000 weddings, as a DJ Entertainer, and close interaction with wedding industry businesses over three and a half decades.

His recurring theme..

“What’s in the best interest of the bride?”

… will resonant with you, long after the meeting concludes.

The presentation will be provocative, politically incorrect, and will surely give you pause.

Come to LVWN at The Platinum Hotel … invite an industry friend. Maybe two or three.

  • platinum hotel LVWN September 7th Meeting: How To Avoid Weddings Of Mass DestructionWhen: Wednesday, September, 7, 2011 – 6pm – 8:30pm
  • Where: The Platinum Hotel, 211 E. Flamingo Road, Las Vegas, NV

    The Misora

  • Host: Nicole Mehlhaff
  • What: How To Avoid Weddings Of Mass Destruction – presented by Andy Ebon, The Wedding Marketing Authority
  • The Menu:  Totally Amazing (details to come…)
  • Click Here to Register

Marketing is EVERYTHING the customer sees and hears

ramada logo Marketing is EVERYTHING the customer sees and hearsI’m midway through a 10-day, 9-night trip, with stops in 4 cities and 3 states. At this midpoint, I’m spending a couple of days in an airport hotel, getting some rest, recharging my batteries and doing some work.

There aren’t many intrusions, so while it’s not terribly scenic or romantic, it’s an ideal situation to dig in for the last leg of the speaking tour.

I’ve had a pretty good experience at this hotel, but this morning, while trying to enjoy the complimentary hot breakfast, I thought my head was going to explode. Some guests, depending on their hotel book, receive coupons for the free breakfast, hosted in Houlihan’s Restaurant, in the hotel.

The problem was simple. The restaurant was understaffed. Only one server, Pam, to attend to any and all patrons. There appeared to be low level staffing in the kitchen, who were one or two steps behind. At one time or another, they ran out of hot food, milk, coffee, bread and rolls, silverware… the works.

Poor Pam was overwhelmed as hotel guests kept arriving in bunches. I’d observed the situation for long enough, picked myself up and went to the front desk. I explained the situation, rather emphatically, that Pam needed assistance, and it was needed NOW! The front desk attendant still didn’t quite read my urgency. I suggested that they were lucky Pam hadn’t walked off the job, and she still might. Now, I had her attention.

boss yelling Marketing is EVERYTHING the customer sees and hearsAbout 10 minutes later, the cavalry arrived, in the form of one, recently hired chef (I found his identity out later). Behind the kitchen area, he berated Pam about something related to the coffee. I was about to have a New York moment.

I caught his eye, and with one finger (my index figure), I waived him over to my table. Mr. Clueless asked if he could clear my cereal bowl. No, I suggested he shut up and listen. Now, he was fully engaged.

Essentially, I told him that berating Pam, under these circumstances, was completely inappropriate. He apologized that I had overheard it. I explained, sharply, that what I heard was not the point.

The point was that he had been called in to assist, not supervise. The room was understaffed, and Pam was doing the best she could, in an impossible situation. He needed to bus tables, stock the buffet or wash dishes. Whatever Pam wanted him to do, was what he should be doing. He should be thanking her up and down for having to deal with this untenable situation, and knock off the superiority act.

He thanked me for the attitude adjustment, and I departed.

At dinner, I found the actual restaurant manager, and made sure she had the first hand story, for the record. Maybe I felt the need to insert myself is because I live in Las Vegas and see working stiffs, every day, being overwhelmed by understaffing. Big corporate management stupidity is evident in too many places.

Most people don’t take the time to analyze why they received bad service. I do.

Avoidable problems should be…well…. avoided. Hopefully, I had some small lasting impact on the restaurant scene, at the Ramada Milwaukee Airport.

Berating an employee, in private, or worse, in public, is not management. It’s stupidity. When a customer observes it, it’s marketing…. of the worst kind.

Care to share your observations?

Andy Ebon
The Wedding Marketing Authority