On Monday night, there was a meeting of the Las Vegas Wedding Network.

At the end of the gathering, people were continuing to chat and exchange business cards. A woman approached me and the gentlemen I was speaking with, to introduce herself.

She work for Jason’s Deli, an outstanding business that does a lot of catering for businesses. Jason’s, it turns out, has made the decision to go after less-formal rehearsal dinners and other social events connected with weddings, but not the reception, itself.

It struck me as quite smart. The calculation is that a significant number of people may opt out of a fancy and expensive rehearsal dinner at a restaurant. Instead, they’ll elect to have it a nice home (theirs or a family member) and enjoy stacks of pastrami, brisket, potato salad, pickles and the works.

Someone at Jason’s Deli is thinking, aggressively, and is going after new business. They don’t need to reinvent the company or add another division to make this happen. It’s still simply drop-off catering.

What are you, or what can you be doing to expand your opportunities? Don’t just hunker down. Spend a little time thinking creatively.

Andy Ebon
The Wedding Marketing Authority