5 MORE Good Reasons to attend the Wedding Marketing Seminar on September 4th

In Monday’s post, we floated 5 Good Reason to attend next Wednesday’s Wedding Marketing Seminar at the Westin Las Vegas.

If the Las Vegas Wedding Network Mixer (that follows the 2-hour seminar) isn’t enough to get you there, this post provides 5 MORE Good Reasons to attend. 

Facebook6) Facebook for Business

It seems that not a month goes by, without significant changes to Facebook. Some of the hot topics on the Facebook agenda include.

  • Why you need to make the move from a Personal page to a Business page (if you haven’t already done it).
  • How many/few of your friends or followers actually get your posts on their newsfeed?
  • What does it mean to PROMOTE A POST and IS IT WORTH IT?
  • Analytics Update: Facebook JUST updated their analytics for Business Pages. Have you looked at their Analytics (lately or ever), and do you understand them?

7) Pinterest for Business

Unlike Facebook, Pinterest makes it easy to launch a business page. Pretty pictures are just the beginning.

  • What are the important factors in copywriting and hyperlinks?
  • Did I mention Pinterest Analytics?

bubbles8) Ubiquity Marketing

Definition of Ubiquity

“presence everywhere or in many places especially simultaneously”

Source: Merriam-Webster Dictionary

A difficult goal for small and micro-businesses is creating the appearance of being everywhere. Assuredly, the answer is NOT to attempt to do everything… which is overwhelming and not really possible.

The strategy is to make fewer and better marketing and social media choices, thereby achieving a consistent drum-beat of awareness: In person… at bridal shows… in print… via social media.

9) Is your website ready for a tune-up? AND, is it mobile-ready? 

If your answer to the second question is NO, then the answer to the first question is YES. 

It’s now common for about one-third of your prospects to visit your website via a wide array of smart phones and tablets. If your website is not mobile-ready,  you are  giving away that traffic to your competitors, who are ready.

There are at least another dozen questions to ask yourself about updating your site. We want to keep you competitive.

friendly competition10) Competition Dynamics

The truth is… ALL OF US would be thrilled in a marketplace without direct competitors.

The reality is… That circumstance is RARELY the case, for any period of time.

With websites and social media, there is a window into everybody’s business.

  • How much can you learn by checking-out your competition?
  • What constitutes a healthy self-educational interest?
  • What constitutes an unhealthy obsession?
  • When you learn a factoid about a competitor, do you ever take action?
    • FYI: That would be the APEX of being reactive, rather than proactive.

“Your curiosity, interest, or insecurity should be sufficiently piqued by now. You are guaranteed to experience fresh perspective, be alerted to new techniques, and inspired to take action.”

These are good reasons to register for the Seminar and Mixer on Wednesday, September 4th. By the way, we’re not limited to 10 Good reasons.

Andy Ebon

Andy Ebon

About the Speaker:

Andy Ebon is the writer-publisher of The Wedding Marketing Blog and an international public speaker on various elements of the wedding and hospitality industry. He serves as the Wedding Marketing Expert for http://www.ReachBrides.com and http://www.TheKnotB2B.com

Visit his blog at http://www.TheWeddingMarketingBlog.com

Andy Ebon - talking Facebook

Andy Ebon – talking Facebook

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Comments

  1. Event professionals are you REALLY serious about your business? Are your REALLY serious about your social networking? REALLY. Then you can’t afford to miss the opportunity to hear Andy Ebon speak! Nuggets, nuggets and more nuggets of info.

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