July Las Vegas Wedding Network Meeting featuring “Myths of Selling to Brides” by Marc McIntosh

This July 6th Las Vegas Wedding Network presents Marc McIntosh with a subject that will be of value to anyone in the wedding industry. “The Myths of Selling to Brides”

Marc McIntosh - The Myth of Selling to Brides

You hear lots of things in the industry press and from self-proclaimed wedding marketing “experts”. Everyone who sells advertising paints a rosy picture of the bridal market. How do you cut through the clutter to find out what REALLY matters to the bride-to-be? In this no-nonsense presentation, you will learn why selling to a bride is different than selling to any other type of customer, and discover what works and what doesn’t when selling to today’s bride. Find how to better target the bride and maximize the effectiveness of your advertising dollars. What you thought was working just might be missing the mark and costing you business.

The event will be held at Bear’s Best Golf Club at 6pm. The cost will be $35 per person until July 5th.

Register Here

Marc McIntosh has produced bridal shows for more than 15 years. He produces shows in Baltimore, Richmond, Houston and the Washington D.C. metro area, including some of the largest and most attended bridal shows in the country. Marc is a hands-on producer who believes in treating his exhibitors as partners, providing them with outstanding customer service and helping them become successful marketers. Marc brings a unique perspective to the industry, having exhibited in dozens of bridal shows prior to producing them. He has spoken at Wedding MBA and done a national speaking tour with Andy Ebon. Marc is a charter member of Bridal Show Producers International, the industry trade association. In 2003, he was awarded the BSPI Director’s Cup, the industry’s leading honor. He is a member of the National Association of Consumer Shows, the Professional Show Managers Association, and the National Association of Catering Executives, where he received the 2006 “Member of the Year” award.

Marc McIntosh and Debra Hansen, Co-founder of LVWN and producer of the Bridal Spectacular served on the board of Bridal Show Producer’s International together for over 10 years.