2009 June

Bridal Shows Seeing Increased Attendance

A survey of BSPI member bridal show producers all across the US indicates that there has been a 20% increase in attendance to bridal shows. Brides are attending these events in record numbers because more than ever they want to be able to shop and compare prices and services.

The Bridal Spectacular, locally owned and operated, is a member of Bridal Show Producers International and has their next event scheduled for August 21 & 22 at Cashman Center. Wedding professionals are currently booking their exhibit spaces and tickets are now on sale on line at BridalSpectacular.com. This is the largest bridal show in Nevada and has been held at Cashman since 1991.

Does A Show Like Bridezillas Encourage Bad Behavior

It is already a problem that the wedding industry overly focuses on the bride. Cliches, such as Your Special Day and words such asPerfect, permeate advertisements and magazine covers.

Today, there is more information available to the bride than ever. Websites, blogs, and television shows. Many of the TV shows inspire and inform, offering a plethora of creative ideas and interesting perspectives. But what about Bridezillas on We TV?

Recognizing that any wedding show is entertainment, my question is still the same. Does the showcasing of brides-behaving-badly do anything but foster bad behavior? Understanding that much of ‘reality shows’ is not reality, but staged, does the wedding industry need brides-to-be watching a show that gives narcissistic, mean-spirited brides centerstage?

Your thoughts…

Andy Ebon
The Wedding Marketing Authority