2009 April

To Blog, Or Not To Blog?

… is probably the wrong question.I must admit I been infused with a heavy dose of Seth Godin logic. It comes with reading his books and blog, and understanding his perspective. His angle is consistent. Ask different question. Suggest to his readers that they ask different questions.

So when one of my business friends posted the title, “To Blog, Or Not To Blog” on a private message board, I could help but suggest, “Perhaps that’s the wrong question?”

Just because blogging is almost free, in terms of hard dollars, doesn’t mean it’s easy. If you are not a natural writer, you may spend more time per post or have challenges with subject matter. At a lecture last week, I invoked the quotation: “Anything worth doing well, is worth doing badly at first.” (Ben Franklin, I think).

FACT: A well-crafted, well-maintained WordPress blog, that lives on your website server is perhaps the greatest search engine optimization tool, around, today.

The benefits of engaging customers, prospects, industry peers and media are tangible and incalculable. Actually, not entirely incalculable.

Another FACT: The longer you wait to blog, the more run-up time you give to your competitors.

One of the most important facts of life is: Don’t kid yourself. As my friend likes to say: “It’s a no-brainer.”

The answer to the question: “To blog, or not to blog?” (as part of my wedding marketing plan) is, indeed, a no-brainer. There are other good question to ask, but from where I sit, this isn’t one of them.

Andy Ebon
The Wedding Marketing Authority

What's The Value Of One Business Card?

You know the feeling. You dash out the door, jump in the card, headed for a networking meeting. You arrive on time, just barely, and then it hits you.You forgot to stock up on business cards. It’s too late to go back to your office and retrieve them. You are now going to look like a rank amateur. Not having business cards in your pocket will subconsciously cause you to minimize making new connections. The scary part is that you never know the value of just one business card exchange.

There is a simple bit of preventative wedding marketing maintenance to make certain this never happens. When ordering or reordering business cards, buy an extra 1000 and stash them everywhere. You should never be at any networking event without 25-50 cards.

Stash a reserve 25-50 cards in the following places.